E-commerce models nowadays often take on an American style;
however, this is not the case for Egypt. As a start up investing in the Arab
world, Jumia Egypt has adopted the values and qualities of e-commerce in the Middle
East and Africa. By utilising different payment and delivery methods such as
“pay on delivery” Jumia has become one of the biggest and most popular online
shopping malls in Egypt.
In a recent study conducted by Jumia, in cooperation with the
Boston Consulting Group, Egypt was found to be one of the fastest growing
countries in the digital space in the region. According to Mattia Perroni CEO
of Jumia “Egypt’s e-intensity has been growing steadily over the past three
years; “The incredible market potential and the technology infrastructure,
combined with the human factor are the main drivers behind this growth. Looking
at the rising significance of the Egyptian entrepreneurial and innovation
space, it is clear that the human or people factor here is truly unique.”
Jumia Egypt knows that the success of any business depends on
understanding the market and the powerful execution of innovative ideas. Mattia
adds, “This is the secret of Jumia’s success; the right idea, the innovative
execution and the people behind it. And this is exactly why a market like Egypt
will be a big player in the technology and e-economy regionally. The
e-intensity Index ranks countries through the measurement of ‘enablement’,
‘expenditure’ and ‘engagement’. Right now, Egypt may have a relatively small
Internet economy compared to other countries worldwide, but it is certainly
recording some of the fastest growth rates.”
Business models like Jumia Egypt prove that e-commerce is
booming in the developing countries in the Middle East and Africa. In addition,
Jumia demonstrates that by adopting local values new start ups can thrive even
under the challenging circumstances of developing countries.
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