Two years after it was first established in Nigeria, Jumia is now said to be the country’s largest online retailer. Part of the brand’s aim is to provide customers with choice in retail, with a large selection of products and multiple payment options. Jumia also introduced the cash on delivery initiative to retail in Nigeria, offering Northern states the payment option of paying for their goods on delivery.
Nicola Martin Co-CEO Jumia Nigeria stated that, “We continue to innovate new ways to reach out to a larger audience, and part of this is with our operation’s expansion to Kano and other states in Nigeria. This expansion is one of many to come as we already have hub stations in 9 other states. We continue to deliver smiles thousands of miles around Nigeria to our well appreciated customers as we turn 2 years old.”
Customers in the North can now shop on Jumia with multiple payment options on all items. This expansion can be seen as part of e-commerce growth to meet the needs of customers all over the country.
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