Airtel
Nigeria and Kirusa have announced the launch of Celebrity Connect, a mobile
service that attempts to connect Nigerians with celebrities and famous
personalities.
According
to the company, the service enables fans to reach out and connect with their
favourite celebs. Top celebrities like Ace Comedian, AY, Nollywood stars Mike
Ezuruonye and Kate Henshaw, actress, amongst others, are using the service to
more personally engage with their fans.
According
to the company, by using Celebrity Connect, celebrities can share their daily
lives, thoughts and emotions in their own voice to their fans. Additionally,
participating stars can call a number or use their smartphones to leave a
message. The messages are said to then be delivered to fans who can listen to
what their favourite celebrity has to say.
Nigerian
customers can call, and listen to what’s happening over the phone Furthermore,
the fans get an opportunity to speak and engage with the celebrities in
multiple ways on-line and off-line.
Chief
Commercial Officer, Airtel Nigeria, Maurice Newa, noted that the introduction
of Celebrity Connect as a social platform which links Airtel customers with
their favourite celebrities is an indication that the service provider remains
committed to offering unique and quality products and services to its new and
existing customers in Nigeria.
He said:
“At Airtel Nigeria we strive to create exciting experience for our customers
through our offerings, that is why we have in our stable an array of innovative
products and bespoke services which are unique and entertaining, providing new
experiences to millions of our subscribers.
Celebrity
Connect, which is powered by Kirusa’s Vobolo social media platform, has been
launched by Airtel Ghana and is now immediately available to all customers of
Airtel in Nigeria.
Commenting
on the launch, Taranjit Singh Batra, Vice President of Sales at Kirusa says,
“With the growth of social media, celebrities are more online now than ever
before. However, connecting with them through these platforms is not always
easy. But, with Celebrity Connect, fans not only hear their celebrities’ voice,
but also get opportunities to interact and meet with them. All this regardless
of the mobile device they carry. I am optimistic Airtel Nigeria customers will
relish every moment spent with their favourite stars.”
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